Bridging Asia and Latin America, one story at a time.
Founded by Claudia Cortes, AL Advisory is a communications consultancy specializing in the positioning of global companies, with a focus on cross-border market entry, stakeholder communications, crisis management and sustainability advisory.
We bring strategic thinking, creative storytelling, and deep regional expertise to every client engagement. We don't just deliver communications, we build the trust that opens markets.
Earning your place in Latin America.
Most communications firms are order-takers. You bring the brief, they execute it, a press release here, a media list there. That model breaks down the moment a company crosses into a new market, because the real risk isn't whether your message goes out. It's whether anyone believes it once it lands. It is about the value you bring to the market.
AL Advisory operates differently. We act as a strategic advisor to your leadership, not a vendor executing tactics, but a counsel embedded in how you think about entering, operating, and earning your place in Latin America.
The BRIDGE methodology
- BBaseline
Listen first. Establish exactly where you stand today.
A full situation analysis of your current value, stakeholder relationships, objectives, and risks, before any strategy gets built.
- RReach
Map exactly who your bridge needs to carry.
We identify precisely which regulators, media, investors, organizations, and communities need to trust you for your company to succeed here.
- IInterpret
Decode what earns trust with your stakeholders, specifically.
What moves a Brazilian regulator isn't what moves a Chilean investor, and neither is what worked at your headquarters.
- DDesign
Architect a narrative built to hold weight, not just look good.
Your positioning and messaging architecture, engineered specifically for the stakeholders identified in Reach and Interpret.
- GGround
Build the structure, span by span.
Media relations, executive positioning, stakeholder engagement, and crisis readiness, delivered with cultural precision.
- EEvaluate
Inspect the structure. Reinforce what's carrying weight.
We stay engaged past launch, measuring how trust is landing and adjusting before small cracks become structural problems.
With AL Advisory, you don't just cross into Latin America. You arrive on a structure engineered for the specific people who need to trust you.
Four commitments behind every engagement.
Principle 1
Your credibility is the objective, not your visibility.
Visibility is easy to buy. Credibility must be earned, market by market, stakeholder by stakeholder. Every recommendation we make is built backward from one question: who needs to trust this company for it to succeed here?
Principle 2
We start with your business, not our services.
We don't lead with a menu of deliverables. We start by understanding what you're trying to achieve, then build the communications strategy that serves that outcome, even when the right answer isn't the easiest for us to deliver.
Principle 3
Reputation is managed end-to-end, not in fragments.
We work across the full arc, from first market entry through ongoing stakeholder management, so your reputation is coherent at every touchpoint.
Principle 4
Cultural fluency is strategy, not translation.
We build your narrative from the market's expectations inward, not from your headquarters' messaging outward.
Let's build
your bridge.
Ready to expand into a new market, sharpen your ESG narrative, or prepare your team to communicate with confidence?
Start a conversation